Social media

Maintaining a professional social media presence is essential for businesses today, but keeping up with trends, posting schedules, and customer engagement can be hard to keep up with. Cold Soup Marketing provides Social Media Management services that take the pressure off your team, and highlight the best your business has to offer!

GET STARTED

Elevate Your Brand’s Digital Presence

In today’s digital landscape, your social media profiles are often the first impression a customer has of your business. At Cold Soup Marketing, we take the stress out of managing your online presence. We maintain your pages on major networks like Facebook and Instagram, ensuring your profiles have a complete, professional look that echoes the unique voice and imagery you wish to broadcast to the world

What We Do: Comprehensive Social Media Management

We handle the heavy lifting so you can focus on running your business.

Social Media Services Include:

  • Profile Optimization: We ensure your profiles are fully updated with accurate links, high-quality photos, and compelling text for a polished, professional presentation.
  • Authentic Content Creation: Forget generic stock photos. We conduct routine on-site photo and video shoots at your business to capture fresh, engaging content, including custom graphics and video reels.
  • Daily Monitoring & Customer Care: We monitor your accounts daily for comments and direct messages. We respond to your customers where appropriate and promptly bring any critical issues directly to your management team.
  • Active Community Engagement: Growth isn’t just about posting; it’s about participating. We actively engage with local influencers, foodies, and community groups. By interacting with relevant hashtags and local events, we position your business as an active, visible participant in the community.

Why Consistent Social Media Matters

  • Brand Awareness & Social Proof: Consistent posting builds brand recognition, while sharing customer reviews, testimonials, and user-generated content provides the “social proof” that new customers look for.
  • Customer Connection: It keeps your audience informed about real-time updates, whether that’s a change in seasonal hours, hiring announcements, or holiday specials.
  • Cross-Promotion: A well-managed social feed can create a powerful ecosystem, actively funneling high-traffic leads from your social pages directly to your website, online ordering platforms, or other business ventures.
  • Keeping the Lights On: Even a low-volume approach ensures that whenever a potential customer discovers your page, they see recent, relevant activity that proves your business is thriving and ready to serve them.

The Local Advantage

Working with a remote, out-of-state agency usually means relying on generic content. Because we are local, we offer a hands-on partnership that makes marketing easy:

  • We Come to You: We routinely visit your business in person to capture the real environment, your staff, and your actual products. Your feed will always look authentic.

  • We Know the Rhythm of the Shore: We understand the unique seasonal swings of our local businesses. We tailor our strategies to match the rhythm of your business activities, ramping up for the busy summer season and offering optimized “hibernation” strategies for the off-season.

  • Local Networking: Because we know the area, we know exactly which local travel vloggers, influencers, and community Facebook groups to engage with to get your brand in front of the right local eyes

Photo and Video Meant to Stand Out

Schedule a Consultation

Frequently Asked Questions

Which social media platforms do you manage?

Cold Soup Marketing primarily manages social media accounts on Facebook and Instagram. We ensure these profiles are fully optimized with updated links, professional photos, and engaging text for a complete presentation.

How often do you post to my business's social media accounts?

We offer tiered packages, typically ranging from a Basic package (2-4 posts per week) to an Extra package (7-10 posts per week). Our posting schedules are designed to reflect industry best practices and match the natural rhythm of your business activities, frequently incorporating custom video reels.

Do you offer paid social media advertising?

Yes, we provide Search & Social Paid Advertising management on platforms like Facebook and Instagram. Our ad management includes ongoing audience optimization, geo-targeting, geofencing, retargeting engaged users, and monthly performance reviews, The direct ad budget is billed to the client separately.

How do you handle comments and direct messages from my customers?

Our team monitors your social media accounts on a daily basis for comments and direct messages. We will respond to standard inquiries where appropriate, and promptly escalate any critical issues or specific questions directly to your management team.

Where do the photos and videos for my social media come from?
Instead of relying purely on stock images, we conduct routine on-site photo and video creation sessions at your business, typically every 2 to 6 weeks depending on your package. We also design custom graphics, professionally edit the media, and routinely share user-generated content to your profile's stories.

What is "Active Engagement" and how does it help my business?

Included in our higher-tier packages, Active Engagement involves our team spending dedicated hours each week actively interacting with other accounts. We like, comment on, and share posts from local influencers, foodies, and community groups, and we interact with relevant local hashtags to proactively increase your brand's visibility.

How do you measure and report on social media success?

We provide reporting tailored to your account to give you clear insight into performance, audience engagement, and content effectiveness. We track key metrics such as follower growth, total reach, engagement rates, and video views, while analyzing your top-performing posts and reels to refine our ongoing strategy.

What does the onboarding process look like for a new social media client?

Clients must set up a Meta Business Manager account and grant Cold Soup Marketing access by adding our specific Partner Business ID. To successfully launch, clients also need to provide their Instagram password, share relevant branding assets like logos, and participate in a content strategy meeting with our team.

Who owns the content you create for my social media?

All photos, videos, and social media content produced in fulfillment of our contracted services become the exclusive property of the client once payment is made in full. We will transmit these digital assets to the client upon request, and you are granted an unlimited license to use this content on any platform to promote your business.

What happens to my social media management if my business closes for the off-season?

For select seasonal businesses, we offer a reduced "Hibernation" package for as little as $100 per month during the months you are closed.
During this hibernation period, we continue to monitor your social channels for customer inquiries, but limit routine posting to monthly or holiday updates to keep your core business information active.

MENU